All artists, Marketers, and Designers should know a basic color meaning.
Knowing basic color meaning will help you promote your products and projects better.
Let’s Deep into the color world and Color Meaning of 12 basic colors
1. Red Color
Red – energy, power, passion, danger, excitement
Red gets people’s attention and it holds it.
Red is the most popular color for marketing.
Red is the color of fire and blood, so it is associated with energy, vigor, willpower, rage, anger, leadership, courage, longing, malice, wrath, war, danger, strength, power, determination as well as passion, desire, and love.
Red has very high visibility, which is why we have stop signs and fire pieces of equipment are painted red.
Red color suits for buttons to stimulate people to make quick decisions and press buttons on internet websites.
It is a bold, energetic and lively color that can symbolize strength, confidence, and power.
2. Blue Color
Blue – tranquility, confidence, intelligence, trust, represents knowledge, power, integrity, seriousness, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven, communicative, trustworthy, calming.
Blue is the color of the sky and sea. It is often associated with depth and stability.
It symbolizes calmness.
Blue is a favorite color for companies that wish to convey reliability, trustworthiness, and communication
You can use blue to promote products and services related to cleaning and high-tech products.
When you would like to catch the eye and show your trustworthy, blue is the color for you.
Avoid using blue when promoting food, because blue suppresses appetite.
3. White Color
White – cleanliness, purity, perfection, simplicity, innocence, minimalism
White also means safety, light, goodness, innocence, and virginity.
White color opposite to black and has a positive connotation.
White can represent a successful beginning.
It is the color of weddings.
White is an appropriate color for charitable organizations, hospitals, doctors, and sterility and high-tech medical products.
White is often using to promote low-fat food and dairy products.
4. Pink Color
Pink – feminine, sentimental, romantic, joy, sexuality, passion, sensitivity, youthfulness, energy, fun, exciting and totally female.
Pink also signifies romance, love, and friendship.
A soft pink, often marketed as the official color of little girls, represents sweetness, sentimental and romantic.
5. Yellow Color
Yellow: happiness, intellect, energy, powerful, confidence, optimistic, cheerful, playful, happy
Yellow is associated with joy, happiness, intellect, and energy.
You can choose yellow to promote children’s products. Yellow is very effective for attracting attention, so use it to highlight the most important elements of your design.
Yellow is an unstable and spontaneous color.
It is the most visible color from a distance, so it’s used for street signs as a red color.
However, yellow is also a cautionary color used in life vests, police cordoning tape, and hazardous areas.
6. Gold Color
Gold is elegant and prestigious.
Gold is a powerful color that symbolizes wealth and pedigree.
The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality.
7. Green Color
Green – ambition, growth, freshness, safety, health, environment, natural, vitality, prestige, wealth and goodwill.
Green is warm and inviting, lending customers a pleasing feeling.
Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety.
Green is the color of money, so it creates thoughts of wealth.
Green has great healing power. it can improve vision. Green suggests stability and endurance.
Green, as opposed to red, means safety; it is the color of free passage in road traffic.
Olive green is the traditional color of peace.
8. Purple Color
Purple – royalty, majesty, spiritual, mysterious, luxury, ambition, creativity
Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
Darker shades often represent luxury or opulence.
Light purple is a good choice for feminine design, sentimental and even nostalgic.
It symbolizes power, nobility, luxury, and ambition.
Purple is associated with wisdom, dignity, independence, creativity, mystery, and magic.
Dark purple evokes gloom and sad feelings. It can cause frustration.
9. Orange Color
Orange – joy, enthusiasm, creativity, fresh, youthful, creative, adventurous
Orange represents fascination, energy, happiness, creativity, determination, attraction, success, encouragement, and stimulation.
Nevertheless, orange is not as aggressive as red.
Orange is the color of fall and harvest.
Orange has very high visibility, so you can use it to catch attention and highlight the most important elements of your design.
Orange is very effective for promoting food products and toys.
Orange is associated with healthy food and stimulates appetite.
Dark orange can mean deceit and distrust.
Red-orange corresponds to desire, sexual passion, pleasure, domination, aggression, and thirst for action.
10. Brown Color
Brown is a comfort color, lending relaxation, and stability to customers.
Reddish-brown is associated with harvest and fall.
11. Black Color
Black – power, elegance, formality, death, evil, mystery, sophisticated, formal, luxurious, sorrowful and grief.
Black is a modern or traditional, exciting or relaxing color.
Black is a mysterious color associated with fear and adds drama.
Black is a very formal, elegant, and prestigious color
When designing for a gallery of art or photography, you can use a black or gray background to make the other colors stand out.
It represents power, luxury, sophistication, and exclusivity on one hand; and death, evil and mystery on the other.
12. Silver Color
Silver – precious metal and, like gold, often symbolizes riches and wealth.
Silver color represents hope, unconditional love, meditation, mystic visions, tenderness, kindness, sensitivities, and psychic abilities.
Silver color is respectable and courteous, dignified, self-controlled, responsible, patient.